Video Resources
1.1 Strategic Focus
Assessing
New Opportunities
Speaker: Ross Jaffe
Date: 01-28-2004
Concept
Evaluation At The Earliest Stage
Speaker: Jack Lasersohn
Date: 01-23-2003
Chapter 1 - Needs Finding
Chapter 2 - Needs Screening
Chapter 3 - Concept Generation
Chapter 4 - Concept Selection
Chapter 5 - Development Strategy and Planning
Chapter 6 - Integration

