Rob Wishnowsky , MBA

CEO

Cruxio, Inc.
Pleasanton, CA

Rob Wishnowsky has extensive experience in communicating strategy and marketing concepts in biomedical and life science fields. Over twenty years he has led business units, national sales forces, strategy formulation, market segmentation, portfolio development and marketing execution, primarily in large corporations as well as in early-stage companies.

In 2005 he founded Cruxio, a West Coast corporation that applies its unique methodologies to help companies develop and communicate Strategic Stories. These are stories that 1) serve a vision, 2) require a decision, 3) are important to an organization's success and 4) face resistance and risk. Examples include investment opportunities, points of strategic change, and major product launches.

Since its development in 2006 Cruxio's Strategic Story process has been applied hundreds of times, securing more than $700 million in funds or revenue. Many of these have been high-level presentations by global companies in molecular diagnostics, pharmaceuticals, life sciences, health services, diabetes care, and vision care. Cruxio's methods are also used to raise funds for emerging companies, and to equip large sales forces with powerful, persuasive presentations in high-stakes sales.